January 15, 2008
The Winning Pitch Public Relations
408.661.5400
STAR 50 HANDBAGS DONATES TO THE MAKE IT RIGHT FOUNDATION IN SUPPORT OF THE FAMILIES OF NEW ORLEANS
Star 50 Handbags, an innovative line of collectible handbags inspired by every state in the Union, will be donating 5% of all sales from their Louisiana Market Sac to the Make it Right Foundation supporting the victims of Hurricane Katrina in New Orleans.
“I am thrilled that Star 50 Handbags will be doing their part in helping the families of New Orleans,” said Amity Cooper, Founder of Star 50 Handbags. “I think it is important that as many people as possible lend a hand and help these in any way possible.”
The Louisiana Market Sac is a sturdy canvas tote trimmed with brightly striped ribbon and features leatherette shoulder straps. Inspired by the bags of New Orleans locals being carried to open-air markets, it holds more than crawfish and fresh produce! An attached authentic gris-gris bag (handmade by Bloody Mary’s voodoo shop in New Orleans brings prosperity and blessings to its owners.
About the Make it Right Foundation
In December 2006, Brad Pitt convened a group of experts in New Orleans to brainstorm about building green affordable housing on a large scale to help victims of Hurricane Katrina. Having spent time with community leaders and displaced residents determined to return home, Pitt realized that an opportunity existed to build houses that were not only stronger and healthier, but that had less impact on the environment.
After discussing the hurdles associated with rebuilding in a devastated area, the group determined that a large-scale redevelopment project focused on green affordable housing and incorporating innovative design was indeed possible. The group settled on the goal of constructing 150 homes (one of the larger rebuilding projects in the city), with an emphasis on developing an affordable system that could be replicated.
About Star50 Handbags:
Star 50 Handbags was founded in 2002 by Amity Cooper. "It's been a 'sentimental journey," Cooper says. "I call these modern heirlooms, because they trigger a fond memory or impression about a place or time. It's similar to the way your grandmother's china brings back fond memories of Thanksgivings gone by. People often buy the bags as a memento of a particular time or place."
Why handbags? Nostalgia. "In the 1930s and '40s, your hat was the accessory. You weren't dressed until you had your hat on. Today, the handbag is the signature piece that sets your style. I call it a return to iconic style."
With the Star 50 collection you can literally Choose your state of mindTM every day. Enjoy the trip!
